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The Power Of Brand Influencers
A research study of 50 top brands, produced in partnership with World Wide Worx.

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World Wide Worx and Continuon spent three months poring over more than 100-million data points in the social communities of 50 of South Africa’s most recognised brands, to bring you these results.

The Power Of Brand Influencers unpacks what brand owners, agencies, researchers and marketers need to know about influencer marketing on Facebook, Instagram and Twitter. In this report you’ll discover:

Which social network offers brands the best bang for their buck.

The social media that drives the highest engagement levels amongst influencers.

The categories that perform best in terms of influence, and what you can learn from them.

The one factor that ignites influence across all brands and categories.

Key learnings from brands that dominate when it comes to engagers and influencers.

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