The organisation’s global marketing plan centered around a paid-for influencer program. The South African team interpreted this concept and worked with Continuon to identify and engage with the best local influencers. The brand understood the power of using Continuon to leverage true brand fans in amplifying their marketing message. The Brand aimed to host an event that rewarded their most loyal and influential people to celebrate and experience the launch of their new variant bottle.
– Improve the quality of guest list – Are these the right people? Is this the best possible audience?
– Aim to increase and maximise brand awareness on social through personal recommendations from quality influencers – are the right people talking as a result?
– Increase CRM sign-ups
– Decrease cost per impression and engagement
increase in organic reach
increase in brand mentions
increase in campaign mentions
reduction in cost per engagement
increase in CRM sign ups
decrease in cost per impression