Case Studies

How we helped a premium cognac brand

The campaign

The organisation’s global marketing plan centered around a paid-for influencer program. The South African team interpreted this concept and worked with Continuon to identify and engage with the best local influencers. The brand understood the power of using Continuon to leverage true brand fans in amplifying their marketing message. The Brand aimed to host an event that rewarded their most loyal and influential people to celebrate and experience the launch of their new variant bottle.

 

Campaign objectives

– Improve the quality of guest list – Are these the right people? Is this the best possible audience?

– Aim to increase and maximise brand awareness on social through personal recommendations from quality influencers – are the right people talking as a result?

– Increase CRM sign-ups

– Decrease cost per impression and engagement

 

The results

51%
increase in organic reach
50%
increase in brand mentions
69%
increase in campaign mentions
47%
reduction in cost per engagement
67%
increase in CRM sign ups
67%
decrease in cost per impression

The program has been so effective that it is now viewed as best practice by the global team.

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