The brand’s online communication revolves around specific content pillars due to the huge variety of products on their shelves. The brand used Continuon to help them measure their content’s impact, success and improvement over time. By categorising their content based on their pillars, as well as by the type of content they were putting out, the brand was able to identify a huge increase in brand and campaign engagement in specific content pillars. The brand now puts out similar content that resonates far better with their online communities within their specific communication pillars.
increase in ave engagement/post
ave increase in comments/post