Case Studies

How we helped a global technology brand improve engagement

The campaign

The brand ran a social media campaign for a new laptop they released using traditional influencers. While this campaign was running, Continuon provided powerful insights. It identified who the engagers were as well as who the brand influencers were within the audiences that were participating and engaging with the campaign. With Continuon, they’ve identified a core group of 6,000+ followers who are likely to organically engage with and spread their content about this and similar products.

 

The results

3,900%
increase in brand influencers
5,997
nano-influencers identified
960%
increase in brand engagers
25,119
engagers identified

 

The influencer campaign generated a massive buzz and resulted in a 960% increase in engagement.

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