The brand ran a social media campaign for a new laptop they released using traditional influencers. While this campaign was running, Continuon provided powerful insights. It identified who the engagers were as well as who the brand influencers were within the audiences that were participating and engaging with the campaign. With Continuon, they’ve identified a core group of 6,000+ followers who are likely to organically engage with and spread their content about this and similar products.
increase in brand influencers
increase in brand engagers