The brand understood the power of using Continuon to leverage true brand fans in amplifying their marketing message and brand awareness strategies. The brand aimed to run a promotional giveaway competition across Facebook and Instagram. The criteria to win was to “tag” at least 2 friends in the comment section of the promotional post.
– Understand existing individuals ability and influence to drive hype and shareability around the brand.
– Aim to increase and maximise brand awareness on social through personal recommendations from quality influencers – are the right people talking as a result?
– Decrease cost per impression and increase engagement
– Increase traffic from social to e-commerce site
– Drive e-commerce sales
increase in brand comments
new & unique tagged individuals
increase in e-commerce daily site visits
reduction in cost per engagement
ave increase in e-commerce sales
decrease in cost per impression