Case Studies

How we helped a fashion brand increase e-commerce sales

The campaign

The brand understood the power of using Continuon to leverage true brand fans in amplifying their marketing message and brand awareness strategies. The brand aimed to run a promotional giveaway competition across Facebook and Instagram. The criteria to win was to “tag” at least 2 friends in the comment section of the promotional post.

 

Campaign objectives

– Understand existing individuals ability and influence to drive hype and shareability around the brand.

– Aim to increase and maximise brand awareness on social through personal recommendations from quality influencers – are the right people talking as a result?

– Decrease cost per impression and increase engagement

– Increase traffic from social to e-commerce site

– Drive e-commerce sales

 

The results

240%
increase in brand comments
1,150
new & unique tagged individuals
450%
increase in e-commerce daily site visits
88%
reduction in cost per engagement
28%
ave increase in e-commerce sales
175%
decrease in cost per impression

The campaign resulted in over 1,000 tagged people and a massive 450% increase in e-commerce visits.

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