Influencers are making fortunes these days — for themselves and their clients. According to CNBC, vlogger brothers Jake and Logan Paul are pulling in millions — some $21.5 million and $14.5 million, respectively, in 2018.
Influencers are expensive. There's no sugarcoating it. As the concept of leveraging social media influencers has grown over the years, so has the competition to get them on board with your brand, and the cost to hire them.
These days you can't throw a rock without knocking out three 'influencers'. Everybody wants to be one, and every social media strategist wants to find them.
Influencer marketing is the new darling of social media branding, but how should marketers find the right talent and get good returns? The answer lies in artificial intelligence. The future of influence will be all about smart social intelligence platforms that use machine learning to offer segmentation to match brands with the right influencers in their networks. This marketing disruption will literally flip marketing segmentation on its head.
In 2016 alone, Cristiano Ronaldo generated almost half a billion dollars in media value for his main sponsor Nike.