September 03, 2019

2020 will be the age of authenticity

Can influencers and authenticity ever be compatible? That’s the question that Quartz had top of mind when the global news and insights brand did a definitive article on influencer trends.  Authenticity. The biggest social media story of the year — the one that keeps on writing itself again and again — is how to create an authentic online presence.
September 03, 2019
What is a nano-influencer?

Influencers are making fortunes these days — for themselves and their clients. According to CNBC, vlogger brothers Jake and Logan Paul are pulling in millions — some $21.5 million and $14.5 million, respectively, in 2018.

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September 02, 2019
What influencers cost

Influencers are expensive. There's no sugarcoating it. As the concept of leveraging social media influencers has grown over the years, so has the competition to get them on board with your brand, and the cost to hire them.

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August 02, 2019
3 great influencer campaigns for inspiration

These days you can't throw a rock without knocking out three 'influencers'. Everybody wants to be one, and every social media strategist wants to find them. 

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April 18, 2019
How AI will drive the future of influencer marketing

Influencer marketing is the new darling of social media branding, but how should marketers find the right talent and get good returns? The answer lies in artificial intelligence. The future of influence will be all about smart social intelligence platforms that use machine learning to offer segmentation to match brands with the right influencers in their networks. This marketing disruption will literally flip marketing segmentation on its head.

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October 04, 2018
It’s not enough to just do it: rise of the brand influencer

In 2016 alone, Cristiano Ronaldo generated almost half a billion dollars in media value for his main sponsor Nike.

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