Can influencers and authenticity ever be compatible? That’s the question that Quartz had top of mind when the global news and insights brand did a definitive article on influencer trends. Authenticity. The biggest social media story of the year — the one that keeps on writing itself again and again — is how to create an authentic online presence.
Influencers are making fortunes these days — for themselves and their clients. According to CNBC, vlogger brothers Jake and Logan Paul are pulling in millions — some $21.5 million and $14.5 million, respectively, in 2018.
Influencers are expensive. There's no sugarcoating it. As the concept of leveraging social media influencers has grown over the years, so has the competition to get them on board with your brand, and the cost to hire them.
Founder of Continuon, Bradley Elliott, revealed the results of the world's first big brand social influencer survey at an event hosted by Heavy Chef on Thursday, 15 March at Workshop17, situated at the V&A Waterfront in Cape Town.
“#OnlyConnect2018 — The Power of Brand Influencers” offers an analysis of the interactions and relationships that 50 top brands enjoy with local social audiences.
The term 'influencers' crept into the lexicon of digital marketers a few years ago when they realised they could use people with large followings - normally celebrities, bloggers, or sports stars - on social media to promote their brand or product.