“#OnlyConnect2018 — The Power of Brand Influencers” offers an analysis of the interactions and relationships that 50 top brands enjoy with local social audiences.
The term 'influencers' crept into the lexicon of digital marketers a few years ago when they realised they could use people with large followings - normally celebrities, bloggers, or sports stars - on social media to promote their brand or product.
Brands are investing heavily in social media “influencers”, but most are getting it wrong, because they don’t understand the shape of that influence, writes ARTHUR GOLDSTUCK.
A new local study has redefined exactly how social and influencer marketing should be done. Though Facebook might offer the greatest reach, Instagram offers better engagement. However, if you’re wanting to promote an event, Twitter is your best bet.
A growing army of YouTube stars is finding instant fame and wealth thanks to millions of subscribers to their pages. Personalities such as video-gamer PewDiePie, with 54.1 million subscribers and Germán Garmendia, Latin America’s biggest star on the video-sharing site with over 31.2 million subscribers, have become the rock stars of a modern, digital world.
In 2016 alone, Cristiano Ronaldo generated almost half a billion dollars in media value for his main sponsor Nike.
Nano-influencers are on the rise and rise. Why? Because they work and are delivering great results to brands who are increasingly using these people to help them better connect with audiences in a manner that’s relevant and engaging.