Influencer marketing is the new darling of social media branding, but how should marketers find the right talent and get good returns? The answer lies in artificial intelligence. The future of influence will be all about smart social intelligence platforms that use machine learning to offer segmentation to match brands with the right influencers in their networks. This marketing disruption will literally flip marketing segmentation on its head.
Brands continue to invest millions on social media marketing — in 2019 Statista reckons social ad spending will reach US$92,931m, an increase of close on 37% year on year. But how can brand owners close the gap between the language of business - sales, new leads and ROI - and social, which has been more about just reach?
Founder of Continuon, Bradley Elliott, revealed the results of the world's first big brand social influencer survey at an event hosted by Heavy Chef on Thursday, 15 March at Workshop17, situated at the V&A Waterfront in Cape Town.
“#OnlyConnect2018 — The Power of Brand Influencers” offers an analysis of the interactions and relationships that 50 top brands enjoy with local social audiences.
The term 'influencers' crept into the lexicon of digital marketers a few years ago when they realised they could use people with large followings - normally celebrities, bloggers, or sports stars - on social media to promote their brand or product.
Brands are investing heavily in social media “influencers”, but most are getting it wrong, because they don’t understand the shape of that influence, writes ARTHUR GOLDSTUCK.
A new local study has redefined exactly how social and influencer marketing should be done. Though Facebook might offer the greatest reach, Instagram offers better engagement. However, if you’re wanting to promote an event, Twitter is your best bet.
A growing army of YouTube stars is finding instant fame and wealth thanks to millions of subscribers to their pages. Personalities such as video-gamer PewDiePie, with 54.1 million subscribers and Germán Garmendia, Latin America’s biggest star on the video-sharing site with over 31.2 million subscribers, have become the rock stars of a modern, digital world.
In 2016 alone, Cristiano Ronaldo generated almost half a billion dollars in media value for his main sponsor Nike.
Data empowers better understanding, and with better understanding, brands may forge closer social connections that turn audiences into brand advocates, influencers and loyal customers. When connections are human and authentic, good things happen not only for people but for brands, too.
What is influencer marketing? Is it Selena Gomez promoting Coach on Instagram? Or Roger Federer celebrating with Moet & Chandon on Twitter? While it’s tempting to yell “NO!”, I’ll settle for a conditional “not quite.
Marketers wanting to harness digital word-of-mouth are using influencers to establish credibility and to create social currency in order to drive branded word-of-mouth recommendations.