09.10.2018

New metrics for measuring influencer marketing

A new local study has redefined exactly how social  and influencer marketing should be done. Though Facebook might offer the greatest reach, Instagram offers better engagement. However, if you’re wanting to promote an event, Twitter is your best bet.
09.10.2018
The solutions and pitfalls of influencer marketing

A growing army of YouTube stars is finding instant fame and wealth thanks to millions of subscribers to their pages. Personalities such as video-gamer PewDiePie, with 54.1 million subscribers and Germán Garmendia, Latin America’s biggest star on the video-sharing site with over 31.2 million subscribers, have become the rock stars of a modern, digital world.

read article
04.10.2018
It’s not enough to just do it: rise of the brand influencer

In 2016 alone, Cristiano Ronaldo generated almost half a billion dollars in media value for his main sponsor Nike.

read article
04.10.2018
Only Connect: The future of marketing is authentic

Data empowers better understanding, and with better understanding, brands may forge closer social connections that turn audiences into brand advocates, influencers and loyal customers. When connections are human and authentic, good things happen not only for people but for brands, too.

read article
04.10.2018
Only Connect: The real secret to influencer marketing

What is influencer marketing? Is it Selena Gomez promoting Coach on Instagram? Or Roger Federer celebrating with Moet & Chandon on Twitter? While it’s tempting to yell “NO!”, I’ll settle for a conditional “not quite.

read article
04.10.2018
Only Connect: Influencer marketing is about more than just reach

Marketers wanting to harness digital word-of-mouth are using influencers to establish credibility and to create social currency in order to drive branded word-of-mouth recommendations.

read article
04.10.2018
Only Connect: Technology & the power of influence

Did you know that influence in social networks has a shape? That budget has impact on a brand’s reach on social networks but smaller brands can outperform bigger ones, which have more money, if they are smart.

read article
30.05.2019
Nano-Influencers - who are they and why they’re getting marketing returns

Nano-influencers are on the rise and rise. Why? Because they work and are delivering great results to brands who are increasingly using these people to help them better connect with audiences in a manner that’s relevant and engaging.

read article
01.10.2018
Only Connect: Influencer marketing — the B2B golden bullet

“Real business isn’t done in board meetings; it happens in the small, personal interactions that allow us to prove to each other who we are and what we believe in, honest moments that promote good feelings and build trust and loyalty.”

read article
1 2 3 4
This is what every major brand and agency should know about influencer marketing - research from 50 major brands.DOWNLOAD REPORT
+ +