November 01, 2019

How Snapchat changed social Media

“Snapchat isn’t about capturing the traditional Kodak moment. It’s about communicating with the full range of human emotion -- not just what appears to be pretty or perfect.”
November 01, 2019
Seven winning social brands, and what your brand can learn from them

New research has shown that 77% of consumers are more likely to make purchases from brands that they either follow or recognise from social media.

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September 27, 2019
How to effectively target Facebook advertisements

Can influencers and authenticity ever be compatible? That’s the question that Quartz had top of mind when the global news and insights brand did a definitive article on influencer trends.  Authenticity. The biggest social media story of the year — the one that keeps on writing itself again and again — is how to create an authentic online presence.

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September 27, 2019
5 top tips for effective social marketing

Can influencers and authenticity ever be compatible? That’s the question that Quartz had top of mind when the global news and insights brand did a definitive article on influencer trends.  Authenticity. The biggest social media story of the year — the one that keeps on writing itself again and again — is how to create an authentic online presence.

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September 03, 2019
2020 will be the age of authenticity

Can influencers and authenticity ever be compatible? That’s the question that Quartz had top of mind when the global news and insights brand did a definitive article on influencer trends.  Authenticity. The biggest social media story of the year — the one that keeps on writing itself again and again — is how to create an authentic online presence.

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September 03, 2019
What is a nano-influencer?

Influencers are making fortunes these days — for themselves and their clients. According to CNBC, vlogger brothers Jake and Logan Paul are pulling in millions — some $21.5 million and $14.5 million, respectively, in 2018.

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September 02, 2019
What influencers cost

Influencers are expensive. There's no sugarcoating it. As the concept of leveraging social media influencers has grown over the years, so has the competition to get them on board with your brand, and the cost to hire them.

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May 30, 2019
Nano-Influencers - who are they and why they’re getting marketing returns

Nano-influencers are on the rise and rise. Why? Because they work and are delivering great results to brands who are increasingly using these people to help them better connect with audiences in a manner that’s relevant and engaging.

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August 30, 2019
How social media is changing the beauty industry

The beauty industry has always been one of the largest and most competitive consumer spaces, and it's historically been dominated by traditional ad campaigns. Expensive TV ads, billboards, and print media have, for a long time, played the most significant role in generating sales.

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August 02, 2019
3 great influencer campaigns for inspiration

These days you can't throw a rock without knocking out three 'influencers'. Everybody wants to be one, and every social media strategist wants to find them. 

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July 24, 2019
5 great social media podcasts to brush up on

Keeping up with the ever changing social media landscape is tough for the best of us. With regular changes to platforms, scandals every other week, and new wannabe platforms on the rise, it's more important than ever to keep up.

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July 24, 2019
3 new social platforms to watch

While the world is currently dominated by a small handful of social media platforms and apps, the industry is constantly in flux. With new, trendy, platforms popping up seemingly at random, and existing, more established platforms sometimes stagnant or otherwise unstoppable.

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