September 27, 2019

5 top tips for effective social marketing

Can influencers and authenticity ever be compatible? That’s the question that Quartz had top of mind when the global news and insights brand did a definitive article on influencer trends.  Authenticity. The biggest social media story of the year — the one that keeps on writing itself again and again — is how to create an authentic online presence.
April 18, 2019
How AI will drive the future of influencer marketing

Influencer marketing is the new darling of social media branding, but how should marketers find the right talent and get good returns? The answer lies in artificial intelligence. The future of influence will be all about smart social intelligence platforms that use machine learning to offer segmentation to match brands with the right influencers in their networks. This marketing disruption will literally flip marketing segmentation on its head.

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March 05, 2019
What is social media intelligence & why should brands be using it?

Brands continue to invest millions on social media marketing — in 2019 Statista reckons social ad spending will reach US$92,931m, an increase of close on 37% year on year. But how can brand owners close the gap between the language of business - sales, new leads and ROI - and social, which has been more about just reach?

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November 19, 2018
World's first social influencer survey results reveal the power of authentic online influence

Founder of Continuon, Bradley Elliott, revealed the results of the world's first big brand social influencer survey at an event hosted by Heavy Chef on Thursday, 15 March at Workshop17, situated at the V&A Waterfront in Cape Town.

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October 09, 2018
OnlyConnect2018: New research study on influence in social media

“#OnlyConnect2018 — The Power of Brand Influencers” offers an analysis of the interactions and relationships that 50 top brands enjoy with local social audiences.

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October 09, 2018
Celebrity influencers not always the best fit

The term 'influencers' crept into the lexicon of digital marketers a few years ago when they realised they could use people with large followings - normally celebrities, bloggers, or sports stars - on social media to promote their brand or product.

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October 09, 2018
How the shape of influence changes social media strategy

Brands are investing heavily in social media “influencers”, but most are getting it wrong, because they don’t understand the shape of that influence, writes ARTHUR GOLDSTUCK.

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May 30, 2019
Nano-Influencers - who are they and why they’re getting marketing returns

Nano-influencers are on the rise and rise. Why? Because they work and are delivering great results to brands who are increasingly using these people to help them better connect with audiences in a manner that’s relevant and engaging.

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October 09, 2018
New metrics for measuring influencer marketing

A new local study has redefined exactly how social  and influencer marketing should be done. Though Facebook might offer the greatest reach, Instagram offers better engagement. However, if you’re wanting to promote an event, Twitter is your best bet.

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This is what every major brand and agency should know about influencer marketing - research from 50 major brands.DOWNLOAD REPORT
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