April 18, 2019

How AI will drive the future of influencer marketing

Influencer marketing is the new darling of social media branding, but how should marketers find the right talent and get good returns? The answer lies in artificial intelligence. The future of influence will be all about smart social intelligence platforms that use machine learning to offer segmentation to match brands with the right influencers in their networks. This marketing disruption will literally flip marketing segmentation on its head.
March 05, 2019
What is social media intelligence & why should brands be using it?

Brands continue to invest millions on social media marketing — in 2019 Statista reckons social ad spending will reach US$92,931m, an increase of close on 37% year on year. But how can brand owners close the gap between the language of business - sales, new leads and ROI - and social, which has been more about just reach?

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This is what every major brand and agency should know about influencer marketing - research from 50 major brands.DOWNLOAD REPORT
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