September 03, 2019

2020 will be the age of authenticity

Can influencers and authenticity ever be compatible? That’s the question that Quartz had top of mind when the global news and insights brand did a definitive article on influencer trends.  Authenticity. The biggest social media story of the year — the one that keeps on writing itself again and again — is how to create an authentic online presence.
September 03, 2019
What is a nano-influencer?

Influencers are making fortunes these days — for themselves and their clients. According to CNBC, vlogger brothers Jake and Logan Paul are pulling in millions — some $21.5 million and $14.5 million, respectively, in 2018.

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September 02, 2019
What influencers cost

Influencers are expensive. There's no sugarcoating it. As the concept of leveraging social media influencers has grown over the years, so has the competition to get them on board with your brand, and the cost to hire them.

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August 30, 2019
How social media is changing the beauty industry

The beauty industry has always been one of the largest and most competitive consumer spaces, and it's historically been dominated by traditional ad campaigns. Expensive TV ads, billboards, and print media have, for a long time, played the most significant role in generating sales.

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August 02, 2019
3 great influencer campaigns for inspiration

These days you can't throw a rock without knocking out three 'influencers'. Everybody wants to be one, and every social media strategist wants to find them. 

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April 18, 2019
How AI will drive the future of influencer marketing

Influencer marketing is the new darling of social media branding, but how should marketers find the right talent and get good returns? The answer lies in artificial intelligence. The future of influence will be all about smart social intelligence platforms that use machine learning to offer segmentation to match brands with the right influencers in their networks. This marketing disruption will literally flip marketing segmentation on its head.

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March 05, 2019
What is social media intelligence & why should brands be using it?

Brands continue to invest millions on social media marketing — in 2019 Statista reckons social ad spending will reach US$92,931m, an increase of close on 37% year on year. But how can brand owners close the gap between the language of business - sales, new leads and ROI - and social, which has been more about just reach?

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May 30, 2019
Nano-Influencers - who are they and why they’re getting marketing returns

Nano-influencers are on the rise and rise. Why? Because they work and are delivering great results to brands who are increasingly using these people to help them better connect with audiences in a manner that’s relevant and engaging.

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November 19, 2018
World's first social influencer survey results reveal the power of authentic online influence

Founder of Continuon, Bradley Elliott, revealed the results of the world's first big brand social influencer survey at an event hosted by Heavy Chef on Thursday, 15 March at Workshop17, situated at the V&A Waterfront in Cape Town.

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October 09, 2018
OnlyConnect2018: New research study on influence in social media

“#OnlyConnect2018 — The Power of Brand Influencers” offers an analysis of the interactions and relationships that 50 top brands enjoy with local social audiences.

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October 09, 2018
Celebrity influencers not always the best fit

The term 'influencers' crept into the lexicon of digital marketers a few years ago when they realised they could use people with large followings - normally celebrities, bloggers, or sports stars - on social media to promote their brand or product.

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October 09, 2018
How the shape of influence changes social media strategy

Brands are investing heavily in social media “influencers”, but most are getting it wrong, because they don’t understand the shape of that influence, writes ARTHUR GOLDSTUCK.

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October 09, 2018
New metrics for measuring influencer marketing

A new local study has redefined exactly how social  and influencer marketing should be done. Though Facebook might offer the greatest reach, Instagram offers better engagement. However, if you’re wanting to promote an event, Twitter is your best bet.

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October 09, 2018
The solutions and pitfalls of influencer marketing

A growing army of YouTube stars is finding instant fame and wealth thanks to millions of subscribers to their pages. Personalities such as video-gamer PewDiePie, with 54.1 million subscribers and Germán Garmendia, Latin America’s biggest star on the video-sharing site with over 31.2 million subscribers, have become the rock stars of a modern, digital world.

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October 04, 2018
It’s not enough to just do it: rise of the brand influencer

In 2016 alone, Cristiano Ronaldo generated almost half a billion dollars in media value for his main sponsor Nike.

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October 04, 2018
Only Connect: The future of marketing is authentic

Data empowers better understanding, and with better understanding, brands may forge closer social connections that turn audiences into brand advocates, influencers and loyal customers. When connections are human and authentic, good things happen not only for people but for brands, too.

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October 04, 2018
Only Connect: The real secret to influencer marketing

What is influencer marketing? Is it Selena Gomez promoting Coach on Instagram? Or Roger Federer celebrating with Moet & Chandon on Twitter? While it’s tempting to yell “NO!”, I’ll settle for a conditional “not quite.

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October 04, 2018
Only Connect: Influencer marketing is about more than just reach

Marketers wanting to harness digital word-of-mouth are using influencers to establish credibility and to create social currency in order to drive branded word-of-mouth recommendations.

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October 04, 2018
Only Connect: Technology & the power of influence

Did you know that influence in social networks has a shape? That budget has impact on a brand’s reach on social networks but smaller brands can outperform bigger ones, which have more money, if they are smart.

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October 01, 2018
Only Connect: Influencer marketing — the B2B golden bullet

“Real business isn’t done in board meetings; it happens in the small, personal interactions that allow us to prove to each other who we are and what we believe in, honest moments that promote good feelings and build trust and loyalty.”

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