New research has shown that 77% of consumers are more likely to make purchases from brands that they either follow or recognise from social media.
Can influencers and authenticity ever be compatible? That’s the question that Quartz had top of mind when the global news and insights brand did a definitive article on influencer trends. Authenticity. The biggest social media story of the year — the one that keeps on writing itself again and again — is how to create an authentic online presence.