Influencer marketing is the new darling of social media branding, but how should marketers find the right talent and get good returns? The answer lies in artificial intelligence. The future of influence will be all about smart social intelligence platforms that use machine learning to offer segmentation to match brands with the right influencers in their networks. This marketing disruption will literally flip marketing segmentation on its head.
Brands continue to invest millions on social media marketing — in 2019 Statista reckons social ad spending will reach US$92,931m, an increase of close on 37% year on year. But how can brand owners close the gap between the language of business - sales, new leads and ROI - and social, which has been more about just reach?
Founder of Continuon, Bradley Elliott, revealed the results of the world's first big brand social influencer survey at an event hosted by Heavy Chef on Thursday, 15 March at Workshop17, situated at the V&A Waterfront in Cape Town.
“#OnlyConnect2018 — The Power of Brand Influencers” offers an analysis of the interactions and relationships that 50 top brands enjoy with local social audiences.
The term 'influencers' crept into the lexicon of digital marketers a few years ago when they realised they could use people with large followings - normally celebrities, bloggers, or sports stars - on social media to promote their brand or product.
Brands are investing heavily in social media “influencers”, but most are getting it wrong, because they don’t understand the shape of that influence, writes ARTHUR GOLDSTUCK.