How Snapchat changed social Media
New research has shown that 77% of consumers are more likely to make purchases from brands that they either follow or recognise from social media.
Can influencers and authenticity ever be compatible? That’s the question that Quartz had top of mind when the global news and insights brand did a definitive article on influencer trends. Authenticity. The biggest social media story of the year — the one that keeps on writing itself again and again — is how to create an authentic online presence.
Can influencers and authenticity ever be compatible? That’s the question that Quartz had top of mind when the global news and insights brand did a definitive article on influencer trends. Authenticity. The biggest social media story of the year — the one that keeps on writing itself again and again — is how to create an authentic online presence.
Can influencers and authenticity ever be compatible? That’s the question that Quartz had top of mind when the global news and insights brand did a definitive article on influencer trends. Authenticity. The biggest social media story of the year — the one that keeps on writing itself again and again — is how to create an authentic online presence.
Influencers are making fortunes these days — for themselves and their clients. According to CNBC, vlogger brothers Jake and Logan Paul are pulling in millions — some $21.5 million and $14.5 million, respectively, in 2018.
Influencers are expensive. There's no sugarcoating it. As the concept of leveraging social media influencers has grown over the years, so has the competition to get them on board with your brand, and the cost to hire them.
Nano-influencers are on the rise and rise. Why? Because they work and are delivering great results to brands who are increasingly using these people to help them better connect with audiences in a manner that’s relevant and engaging.
The beauty industry has always been one of the largest and most competitive consumer spaces, and it's historically been dominated by traditional ad campaigns. Expensive TV ads, billboards, and print media have, for a long time, played the most significant role in generating sales.
These days you can't throw a rock without knocking out three 'influencers'. Everybody wants to be one, and every social media strategist wants to find them.
Keeping up with the ever changing social media landscape is tough for the best of us. With regular changes to platforms, scandals every other week, and new wannabe platforms on the rise, it's more important than ever to keep up.
