2020 will be the age of authenticity
Influencers are making fortunes these days — for themselves and their clients. According to CNBC, vlogger brothers Jake and Logan Paul are pulling in millions — some $21.5 million and $14.5 million, respectively, in 2018.
Influencers are expensive. There's no sugarcoating it. As the concept of leveraging social media influencers has grown over the years, so has the competition to get them on board with your brand, and the cost to hire them.
The beauty industry has always been one of the largest and most competitive consumer spaces, and it's historically been dominated by traditional ad campaigns. Expensive TV ads, billboards, and print media have, for a long time, played the most significant role in generating sales.
These days you can't throw a rock without knocking out three 'influencers'. Everybody wants to be one, and every social media strategist wants to find them.
Keeping up with the ever changing social media landscape is tough for the best of us. With regular changes to platforms, scandals every other week, and new wannabe platforms on the rise, it's more important than ever to keep up.
While the world is currently dominated by a small handful of social media platforms and apps, the industry is constantly in flux. With new, trendy, platforms popping up seemingly at random, and existing, more established platforms sometimes stagnant or otherwise unstoppable.
Nano-influencers are on the rise and rise. Why? Because they work and are delivering great results to brands who are increasingly using these people to help them better connect with audiences in a manner that’s relevant and engaging.
Influencer marketing is the new darling of social media branding, but how should marketers find the right talent and get good returns? The answer lies in artificial intelligence. The future of influence will be all about smart social intelligence platforms that use machine learning to offer segmentation to match brands with the right influencers in their networks. This marketing disruption will literally flip marketing segmentation on its head.
Brands continue to invest millions on social media marketing — in 2019 Statista reckons social ad spending will reach US$92,931m, an increase of close on 37% year on year. But how can brand owners close the gap between the language of business - sales, new leads and ROI - and social, which has been more about just reach?
Founder of Continuon, Bradley Elliott, revealed the results of the world's first big brand social influencer survey at an event hosted by Heavy Chef on Thursday, 15 March at Workshop17, situated at the V&A Waterfront in Cape Town.
